ElevenLabs shipped Eleven v4 and Eleven v4 Turbo on September 28, 2026. The upgrade that matters for marketers isn't the headline 90-language number — it's that v4 finally reads inline direction tags like a voice actor and decouples timbre from accent. Here's the practitioner take on what changes for ad narration, podcast dubbing, and voice agents, and the three jobs to give v4 today.
xAI's Grok Voice Agent is a real-time WebSocket API with full-duplex audio, 100+ languages, and ~$0.05 per minute — built for marketers who want to automate the boring half of phone work without burning out their SDR team.
